Skip to main content

CREATING VALUABLE CONTENT for your art blog




A few artists are very good at blogging – I am not. I get overwhelmed by creating valuable content, how often to blog, and whether blogging can be effective for artists.
When we look at creating content we need to first identify:
What is the objective of an artist blog?

I am sure that every artist has unique objectives, but I can almost guarantee we are all blogging to create an online presence and drive traffic to our art websites so we can land a sale. When developing content we should keep in mind that your online art gallery is a place to showcase your art, but your artist blog makes it easy for people to find you in Google’s search.
Put your time and effort into what will help you to reach your unique goals.
If your goal is to sell art prints, put your effort into what will help you to sell more art prints.
If your goal is to sell a watercolor painting, put your effort into strategies that will help you to sell your watercolor painting.
If your goals are to increase your art sales develop a strategy that will help you to increase the traffic to your art listings.
Hands down my artist blog and Pinterest drive the most traffic to my artwork. Facebook, Twitter, and YouTube do not even come close.
If you do not rank higher than the top art websites in Google’s search you are handing over them the sales.

Remember Quality Over Quantity

  • A quality post does not mean that it is the longest post.
  • A quality post is filled with valuable information.
  • A quality post is easy to read and understand.
  • A quality post gives you the answers you are searching for.
  • A quality post supports the headline of the post.

Best Writing Practices

  • Write like you are talking to a person.
  • Keep your posts easy to read and understand.
  • Only say what you are trying to get across.
  • Structure your post, so it will be easy to read.
  • Respect your reader’s time.
What it really boils down to is you need to connect with your audience on an authentic and personal level while sharing information connected to why they came to your site in the first place, your craft. It’s that simple. Content crafted with nothing but fluff and keywords written by people who know nothing about the industry, your product, or your audience is not only ineffective, it’s poison.
Labels:

Comments

Post a Comment

Popular posts from this blog

DIY Crayon costume for Halloween

Halloween is my favorite time of year. We spend weeks getting our yard and home decorated all for the night when the little ghosts and goblins come out to play. ;) B started school this year and within her school, they don't do a Halloween per say, they have an orange and black day. So in order to kill 2 birds with one stone, we decided that she is going to be an orange crayon. So with an old t-shirt and a little black felt fabric, this is what I came up with. I think it turned out Awesome! And the best part is that it was a no-sew project. Supplies needed:  1 t-shirt in the size required. 1 box of orange fabric dye (because they didn't' have any orange t-shirts in her size) 1 wooden spoon 1 large container for dying remnant black fabric. I used black felt because that is what I had on hand. 1 pattern for the Crayola font - I used this one Crayola pattern  and made the size adjustments accordingly when I was printing it out. For the crayon label banding, I ...
Post a Comment
Read more

Pottery Barn/ Bower Power Inspired Santa Painting

Christmas - My second favorite time of the year. Every year we try and add some homemade decorations and after perusing Pinterest I saw this awesome image of Santa and just fell in love with it. Pottery Barn did theirs in silver glitter and Bower Power did theirs in red glitter. Hmmm. 2 young children and a bowl full of glitter is just asking for problems so I did his image in the traditional red and white. I love how he turned out and a wonderful addition to our Christmas decor. He is quite large measuring 2ft * 2ft on a 2inch gallery stretched canvas. Hope you enjoy
Post a Comment
Read more

Unisex Crocheted Hexagon Slippers

I  found this pattern for these hex slippers on ravlery last year and love the pattern so much I have now made 3 pairs. They are an extra warm cabin slipper.    These are not for beginners because of the adjustments you have to make when making and attaching the soles, but overall these slippers are fairly easy to stitch up and a great way to stash bust your yarn. http://priscillascrochet.net/free%20patterns/Wearables/Hexagon%20Boot%20Slippers.pdf This hexagon slipper has a double thick sole and is made up of 3 motifs per slipper but if you wanted to make them into slipper boots just add 2 more motifs at the top of each slipper attaching in the front and back V and sides.  I did take into consideration some of the other peoples reviews that have worked up these slippers and rounded off the toes on the last 2 rows by sc2tog at each end. Also the instructions were not that clear on the hook sizes for the different shoe sizes, I used a 5 for these pairs r...
Post a Comment
Read more